A small market is an honest market
Norway has about five and a half million people. That is not enough to hide a bad product in. Nothing carries a product people do not want, so you find out whether it works in months rather than years. Everyone says they want fast feedback. A small market gives it to you either way.
The infrastructure is unusually good
Near universal digital identity. Payments that clear instantly. People of every age who are comfortable doing serious things on a phone. Payment and identity problems that would take a quarter to solve elsewhere are already solved here, which is a real head start for anything people use directly.
Built here, operating anywhere
Some of what we build is for Norway. Our main product is for the United States.
Dishy, Snakke and Avelo only make sense with local knowledge behind them: Norwegian homes, the Norwegian language, Norwegian public services. Morganwell serves homeowners in the United States. Where software is built and where it is used stopped being the same question a long time ago.
The unglamorous part
The winters are long and dark and there is not a great deal else competing for your evening.
It sounds like a joke, but it shows in how much gets finished between October and March. Anyone who has built something here through a Norwegian winter knows.